I'm not sure if you need a chip or if you can simply down load a new program to your stock computer.
A cold air intake is one of the few mods you can make to a stock engine that actually works, but i'd bet that adding one will result in some other change requirement that may be necessary for optimum performance, like a MAF sensor upgrade.
Something else that actually improves power are racing spark plug wires, the best being from Granatelli Motorsports. But say hello to noise and static on your stereo/radio, and maybe different spark plugs.
You can also modify the transmission line pressure not for power but to safely transfer power to the wheels with LESS wear and tear on internal transmission parts. Of course the new shifting firmness isn't all that smooth inside the car...it jerks the car into gear...and you might blow a CVC or axle joint or two a few times before you get to spend a few thousand on newer, tougher axles, but what's a few hundred dollars for the added fun, right?
and yahooanswers